The easiest mascara you’ll ever use — for lifted, defined lashes without the drama.
 
✅ Mum-Approved
This mascara is designed with young, first-time users in mind — no harsh formulas, no clumps, no heavy lashes. It’s gentle on sensitive eyes, easy to apply (and correct!), and teaches healthy habits like not sharing mascara and replacing it regularly. Made in Australia with vegan, cruelty-free, paraben-free ingredients — so it’s kind to eyes, skin, and animals.
 
✔️ Age-appropriate for tweens and teens
✔️ Gentle, buildable, and easy to remove
✔️ Comes with a step label + how-to card
✔️ Promotes hygiene and beginner-friendly technique
 
This beginner-friendly mascara lifts and defines your lashes for a natural, everyday look that still feels special. It’s lightweight, buildable, and clump-resistant — perfect if you’re just starting your makeup journey and want something that’s easy to control, not overwhelming.
 
Whether you want to add a little length, a little volume, or just feel a bit more “put together,” this mascara has your back (and your lashes).
 
💖 Why You’ll Love It:
✔️ Lightweight, buildable formula — no crunchy lashes here
✔️ Soft, natural finish — just enough lift and length
✔️ Mistake-proof — smudged? Just wipe and try again
✔️ Clearly labelled step — tube tells you when to apply
✔️ How-to card included — shows exactly how to get those lashes lifted
 
This mascara is the one we wish we all had when we were learning. Simple. Soft. Totally Eezy Peezy.